Bayern International is a company of the Free State of Bavaria and has been a key player in promoting Bavarian foreign trade for more than 25 years. A large number of projects are organised worldwide every year in cooperation with the Bavarian Ministry of Economic Affairs. They all aim to support small and medium-sized enterprises (SMEs) from Bavaria in their export efforts. The extensive service programme includes trade fair participations, delegation trips, business trips, delegation visits, digital events and the “Key to Bavaria” company database. Another central task is the promotion of new businesses and location marketing for Bavaria.